Responding to evidence that people have delayed their holidays because of the Olympics and the poor weather, Clydesdale’s MSP Aileen Campbell, is hoping for a last minute surge in tourists taking their holidays and visiting this area of Scotland.

VisitScotland, the national tourism organisation, is poised to launch a robust ?3million marketing push, targeting UK ‘staycationers’ and encouraging them to make the most of a holiday in the British Isles. The overall campaign aims to deliver ?80million in economic impact for Scotland and reach some 20million people UK wide.

Aileen said:

"Tourism is an increasingly important part of Clydesdale’s economy and I hope we can exploit the trend of people potentially taking their holidays later than usual. I am keen to encourage as many visitors to this wonderful part of Scotland in what is traditionally a quieter period.

"Despite the weather and whatever the season, visitors will always been given a warm welcome in this area.

"Clydesdale is in many ways a microcosm of Scotland - offering arts and culture, gardens, the great outdoors, food and drink, history and heritage. We have so much to offer.

"There are enormous opportunities for Clydesdale and Scotland now and in future. Disney-Pixar’s Brave will attract people from all over the world. We are in the midst of the Year of Creative Scotland and 2013 will see the Year of Natural Scotland. This will be followed by the Year of Homecoming, the Ryder Cup and the Commonwealth Games in 2014.

"Tourism is key to boosting our economy and we are open for business."



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Aileen Campbell MSP, Kirkton Chambers, 12 Kirkton Street, Carluke ML8 4AB • 01555 750 249 • This email address is being protected from spambots. You need JavaScript enabled to view it.

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